Categories: Brewery NewsPublished On: October 20, 2006


Bar Towel News Editor


As the holiday season rapidly approaches, Steam Whistle Brewing is the first local brewery to get on the gift-giving bandwagon with their Holiday Twelve Pack. While the beer inside is the regular Steam Whistle Pilsner, the package has been given a Christmas make-over, including a built-in tag to allow the gift-giver to easily address it to the gift-receiver. Read on for the full press release…

“An end to re-gifting with Steam Whistle’s Holiday Twelve Pack!”
New this festive season from Toronto’s independent brewer is a unique gift offering full of Holiday Cheer: it’s a limited edition Steam Whistle Pilsner suitcase 12 pack wrapped in festive colours and topped with a gift tag. The carton itself with its retractable handle has recently been nominated for Canada’s Greatest Invention and now this festive box décor is another noteworthy innovation from Steam Whistle Brewing. The built-in tag allows those presenting the gift to personalize it by including the name of the recipient. Retailing for $22.45, the Steam Whistle Holiday 12pack will be available mid-November at most Beer Stores across Ontario.
“The market is ready for a premium gift of beer that also takes the worry out of wrapping and purchasing a card,” said Cam Heaps, President of Steam Whistle. “There won’t be many people re-gifting this present. Chances are most people will pick one up for the host of their festive gathering and perhaps another to bring back home,” he added.
About Steam Whistle
Steam Whistle, an independent brewery housed in Toronto’s historic John St. Roundhouse just south of the CN Tower, has a singular focus: we make just one beer of exceptional quality that Canadians can be proud of. We brew our refreshing Pilsner with traditional brewing methods and only four, natural ingredients including spring water, malted barley, hops and yeast – all GMO-free. There is a fifth ingredient in every refreshing bottle, and that is the passion of our dedicated Brewmaster and staff.
Founded in 1998 and opened in 2000, the brewery was named Steam Whistle, drawing from the inspirational sounds of steam rushing from factory whistles, signaling the end of a fulfilling workday and a time for personal reward. The brewery is housed in The Roundhouse, once home to the steam locomotives that helped pioneer our nation. An architectural gem designated a National Historic Site in 1993, The Roundhouse was thoughtfully renovated prior to opening its doors in May of 2000, restoring 30 ft. ceilings, grand multi-paned windows and hand-hewn Douglas Fir beams. Steam Whistle welcomes more than 40,000 visitors each year who come to the Roundhouse for a brewery tour or to attend one of the many on site events and art shows.
Steam Whistle Pilsner is shipped fresh to hundreds of Ontario Beer Stores, LCBO outlets and licensed bars and restaurants, and we are growing, now shipping beer to Alberta as part of our focus on being Canada’s Premium Pilsner. Critics have honoured us with many awards over the years, and proudly, our independently-owned brew is now one of the top ten selling premium brands in Ontario Beer Stores.
To learn more about what they do really, really well visit