We’re thrilled to take a walk down beer memory lane with our newest episode of Bar Towel Radio. This special episode was recorded live at the launch of Upper Canada Repatriation, a recreation of the original Rebellion Lager by the famed Upper Canada Brewing Company, brought back by Henderson Brewing of Toronto in partnership with Sleeman Breweries. We chat with Steve Himel, General Manager of Henderson and Oliver Dawson, former head of marketing at Upper Canada (and now of the Beer Lover’s Tour Co.) about how the brand originally came to be, what it was like to create “craft” beer brands in the 1980s and 1990s, and how the beer returned in 2018.
This episode was recorded live on March 23rd, 2018 at the launch party at Henderson’s brewery taproom. Special thanks to Oliver and Steve for participating in this episode.
Give a listen to this episode of Bar Towel Radio below or on iTunes, Google Play or Stitcher: