Bar Towel News Editor
While his Suck It Back column in the Toronto Star tends to focus mainly on local beer news and reviews, this week’s installment sees Jon Filson giving some ink to a world classic – Pilsner Urquell. He offers a quick impression of the beer, but most of the short article is given over to a brief history of the pilsner style, and it includes this little jab at the misuse of the “pilsner” name by certain macro-brewers:
Keep in mind there are tons of beers that call themselves pilsner, but are lukewarm examples at best. It’s an industry problem: if a beer wants to call itself a pilsner, it just does, even if it’s too bland or bad or out of character to deserve the designation. Just consider the ramifications if Loblaws decided to call any cut of meat sirloin and you’ll see why that’s a problem.
For the full article, click here.