Jim Koch, Founder and Brewer of the Boston Beer Company, known for the legendary beer brand Samuel Adams, was in town last week for Toronto Beer Week. During that time I was fortunate to record a podcast with him, and it was one of the most memorable experiences of my beer drinking lifetime.
Samuel Adams has had a long history in Ontario and with my own personal beer experiences. I recall Samuel Adams Boston Ale hitting the LCBO shelves in the 1990s and how delicious it was. Of course how could I forget the appearance of Triple Bock, a beer so different I don’t think anyone of my generation had tried anything like it before. I remember interesting seasonals like Old Fezziwig coming to Ontario which were unlike what we were seeing locally at the time, and spent early travels in the United States seeking out others. And I was grateful to Samuel Adams (and their local partner Moosehead) for entrusting me to the scoop of their initial release of Utopias and Infinium to the Ontario market back in 2010.
It was an absolute pleasure to chat with Jim, a charming man who has been a pioneer in the microbrewing and craft beer industry and an extremely astute and successful businessman, but a humble and friendly individual generous enough to spare some time for a long-time fan. Give it a listen below, or via iTunes or Google Play.
Give it a listen below or on iTunes or Google Play: